Agenda | Digital Summit Minneapolis

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

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Day 1 Thursday, August 18

8:30am - 12:30pm

Become an SEO Rockstar: Actionable Strategies, Tactics & Tools

Masterclass
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

At the end of this Masterclass, you’ll be able to:

  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes · Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

At the end of this Masterclass, you’ll be able to:

  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship
Included with Platinum Passes, upgrade required for Main Event Passes
  • Data & Analytics

Building the Brand Trifecta: Develop the Three Key Messaging Components that Wins More Work

Masterclass
  • Kate DiLeo, Kate DiLeo Branding
  • Kate DiLeo

At the end of this Masterclass, you’ll be able to:

  • Hone in on your brand’s personality and tone of voice, so that your message authentically sounds and seems like you
  • Define what “ideal” looks like for your target audiences and uncover the bottom-line heart pain you solve for each
  • Develop the three key brand messaging components that provoke the prospect to want to have a conversation with you
  • Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy

Who should attend? This session is for marketing leaders who have direct responsibility for developing and implementing a brand strategy in alignment with their organization’s sales and marketing goals.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Branding

1:15pm - 2:15pm

Connecting with Today’s Consumer in Real Life

Keynote
  • David Shing, Shingy
  • David Shing

After this session, you’ll be able to:

  • Understand what marketing KPIs need to be reframed
  • Qualify and defend where your brand should focus its marketing efforts
  • Develop the best techniques for bringing people together in meaningful ways, both internally and externally

2:30pm - 3:00pm

Results Driven SEO Strategy & Tactics For The Busy Marketer

  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

After this session, you’ll be able to:

  • Identify and take action on the SEO tasks that will get quick results
  • Create page structures that will get you optimal traffic from your targeted searchers
  • Determine the tools that will make your SEO work a whole lot easier

  • SEO & Search

15 Social Media Lessons it Took 15 Years to Learn, with 15 Takeaways for Today

  • Jim Tobin, Ignite Social Media
  • Jim Tobin

After this session, you’ll be able to:

  • Apply tactics from 15 years of social media insights to your own social media marketing
  • Avoid common social media marketing pitfall
  • Take steps today to strengthen your social media efforts

  • Social Media

5 Steps to Build Data-Driven Video Strategies

Presented by Effectv, A Comcast Company
  • Robb Crippen, Effectv, A Comcast Company
  • Robb Crippen

After this session, you’ll be able to:

  • Better understand the complexities of using data to inform your video strategy
  • Build reach across a fragmented video ecosystem
  • Make considerations for impactful creative
  • Better measure your own success and the partnerships you choose

This session is for anyone who is utilizing or considering TV & video to find their ideal audience wherever and whenever they are in their daily lives.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Strategy
  • Video Marketing

3:15pm - 3:45pm

10 Brain Science Secrets to Make Your Content 10X More Effective

  • Tom Shapiro, Stratabeat, Inc.
  • Tom Shapiro

After this session, you’ll be able to:

  • Use powerful techniques to captivate your audience and make your content 22X more memorable
  • Drive more engagement and action from your audience
  • Calibrate your website to turn behavior into new conversions, leads, and revenue

  • Content Marketing

Refining the Rolodex: Position Your Brand for Prospects Who Have the Highest Probability of Converting

  • Kate DiLeo, Kate DiLeo Branding
  • Kate DiLeo

After this session, you’ll be able to:

  • Systematically hone in on your target audiences to the select those who most critically need what you offer and have the highest probability of buying
  • Clearly define what “ideal” looks like for your target audiences by building a robust set of buyer criteria, including demographics and psychographics
  • Utilize a simple root-cause-analysis technique to uncover and leverage language that speaks to the bottom-line heart pain you solve for each target audience

  • Branding
  • Consumer Behavior
  • Lead Gen / Conversion / Retention

Creating a Keyword Research Driven SEO Strategy

  • Connor Bonam, Dealer Inspire
  • Connor Bonam

After this session, you’ll be able to:

  • Execute actionable keyword research
  • Determine what is worth pursuing when it comes to keyword research, and what tools to use
  • Build an SEO plan that targets relevant users in each section of the buying funnel

This session is for digital marketers who are struggling with keyword research, data, and making comprehensive SEO plans, and are looking for new ways to tackle it.

  • Data & Analytics
  • SEO & Search

4:00pm - 4:30pm

How to Leverage Executives as Powerful Brand Advocates on Social Media

  • Casey Hall, Lumberjack Social
  • Casey Hall

After this session, you’ll be able to:

  • Secure social buy-in from executives for a social media activation
  • Develop a social media content strategy for your executives
  • Create a process for management or support of executive social media deployment
  • Social Media

The Next Performance-Based Digital Media: Advance Your Streaming TV Advertising Efforts

Presented by Premion
  • Peter Jones, Premion
  • Peter Jones

After this session, you’ll be able to:

  • Navigate an increasingly crowded streaming TV universe
  • Understand the criteria needed for premium inventory, trusted data partners and brand safety guidelines
  • Overcome ad fraud in the streaming TV space
  • Leverage digital KPIs to measure performance and outcomes of your campaigns

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • CTV/OTT

Browser Cookies are Set to Disappear. What Next?

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

After this session, you’ll be able to:

  • Understand what role third-party cookies play today
  • Recognize the implications for campaign management and measurement in a world without cookies
  • Explore proposed solutions and potential alternatives
  • Use a checklist of items to tackle in 2022

  • Data & Analytics
  • Website

4:30pm - 5:30pm

Opening Reception

Hosted by Haensel AMS - CDI2

Day 2 Friday, August 19

8:30am - 9:00am

The Essential Elements of Building Brand Love

  • Lydia Michael, Blended Collective
  • Lydia Michael

After this session, you’ll be able to:

  • Identify what your consumers actually desire in a brand
  • Find important common ground with your customers to create strong, trustworthy, and committed relationships
  • Build essential elements for an emotionally engaging brand

This session is for brand marketers, marketing strategists, social media, and communications professionals who want to increase authenticity with their consumer relationships and connect with their audience on an emotionally deeper level.

  • Branding
  • Consumer Behavior
  • Customer Experience

Game On: Apply In-Game Advertising Strategies to the Metaverse

  • Bill Forelli, Frameplay
  • Bill Forelli

After this session, you’ll be able to:

  • Identify the nuances between gaming and the future metaverse, and how to gauge legitimate advertising opportunities in virtual worlds
  • Learn why some in-game placements are fundamentally unique from traditional forms of digital advertising like web- or mobile-based buys (Hint: because they are integrated into the game engine itself!)
  • Develop a clear strategy on how to properly measure new placements like intrinsic ad contexts in virtual worlds

  • Emerging Technology
  • Paid Advertising

Why Video Marketing Works and How to Pull It Off

  • Greta Brooks, Minnesota Wild
  • Greta Brooks

After this session, you’ll be able to:

  • Identify the 3 types of video marketing content, why they’re effective, and determine the right mix for you
  • Set up the ideal team (with the right gear) to meet your business’ video content needs
  • Get buy-in from your boss on why they should invest in video content, and what they’re missing if they don’t

  • Content Marketing
  • Customer Experience
  • Video Marketing

9:15am - 9:45am

Owning the Customer Journey in the Age of Privacy

Presented by ChannelMix
  • Matt Hertig, ChannelMix
  • Matt Hertig

After this session, you’ll be able to:

  • Centralize and unify all your sales and marketing data
  • Launch first-party tracking strategies that align to the customer journey
  • Attribute leads, purchases and revenue to your marketing campaigns
  • Understand the customer journey to drive future campaign ROI

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Customer Experience
  • Data & Analytics
  • Privacy

How to Make Paid Social Work for Your B2B Efforts

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

After this session, you’ll be able to:

  • Identify and advertise to every target account in your total addressable market
  • Apply tips and tactics for getting your ideal customer persona to convert directly into a sales meeting from paid social campaigns
  • Access proprietary industry benchmark data across cost per conversion, cost per lead, cost per opportunity, cost per customer, and more
  • Replicate the exact copy, creative, offers and call to actions Directive uses across millions of dollars of spend to drive tens of millions in revenue

  • B2B
  • Paid Advertising
  • Social Media

Unlocking Strategies to Bolster Your Executive’s LinkedIn Presence

  • Arik Hanson, ACH Communications, Inc.
  • Arik Hanson

In this session, Arik Hanson will provide tips and tactics for how marketers and communicators can help executives become more effective on LinkedIn, leading to more engagement and potential leads and conversions for your company.

  • LinkedIn
  • Professional Development

10:00am - 10:30am

Demystifying the Metaverse: Future-Proof Your Marketing Plans, Now DeLorean Free

  • Joe Cox, The Pop-Marketer
  • Joe Cox

After this session, you’ll be able to:

  • Use the Pop-Marketing Method to break down and better understand future marketing trends
  • Understand the buzzword-free definition of the future metaverse and what it really means for marketers today
  • Empower this year’s marketing plans while preparing for the future

  • Emerging Technology
  • Metaverse

Social Showdown: Facebook vs. TikTok

Presented by Reveal Mobile
  • Laura Conway, Reveal Mobile
  • Dan Dillon, Reveal Mobile
  • Laura Conway
  • Dan Dillon

After this session, you’ll be able to:

  • Improve your ad performance on Facebook and TikTok
  • Make the most of custom audiences on social
  • Better evaluate your Facebook and TikTok spend based on predictions of the Facebook vs. TikTok showdown

Who should attend? This session is for digital marketers who run or oversee paid social campaigns and want to improve their performance.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Social Media

Emotion and the Customer Journey: Go Beyond the NPS to Improve Your Customer Experience

  • Michelle Stinson Ross, Feelalytics
  • Michelle Stinson Ross

After this session, you’ll be able to:

  • Identify how emotion impacts micro conversions along your customers’ journey
  • Implement a customer feedback strategy that goes beyond the NPS
  • Adjust customer engagements based on feedback

  • Consumer Behavior
  • Customer Experience
  • Data & Analytics

10:30am - 11:00am

Networking Break

11:00am - 11:30am

Content-First Omnichannel Planning

  • Patty Radford Henderson, Annum
  • Patty Radford Henderson

After this session you’ll be able to:

  • Garner top-down alignment on an omnichannel approach to strategic planning
  • Establish an overarching and prioritized content plan
  • Develop cross channel content programming

Who should attend? This session is for marketers who are striving to deliver more integrated omnichannel experiences and need some quick wins to get things moving in the right direction.

  • Content Marketing

How to Drive Effective Outbound Sales via LinkedIn

  • Kent Lewis, Deksia
  • Kent Lewis

After this session, you’ll be able to:

  • Understand the power of using LinkedIn to drive qualified sales leads
  • Apply proven best practices to generate MQLs and SQLs via LinkedIn
  • Create an outbound sales strategy that works

  • Lead Gen / Conversion / Retention
  • LinkedIn
  • Social Media

Gain a Competitive Edge and Win Your Most Important Customer

Presented by GoDaddy Pro
  • Ron Davis, GoDaddy
  • Ron Davis

After this session, you’ll be able to:

  • Develop and use a methodology to segment your customer base to personalize and maximize marketing efforts
  • Implement strategies to incentivize desired behaviors
  • Identify Key Performance Indicators to measure success

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Data & Analytics
  • Segmentation

11:45am - 12:15pm

How to Build a Fearless and Brilliant Marketing Team

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Walk away with a worksheet designed to help leaders identify and close broken feedback loops for tight and fast-paced communication
  • Reduce fear among team members to increase experimentation and innovation
  • Identify and eliminate systemic taxes currently slowing your team down
  • Apply tactical models for key information sharing and transparency among team members

  • Culture, Impact & Leadership
  • Marketing Operations

Take Your Head Out of the Clouds and Put Your Content There Instead

Presented by Sitecore
  • David Schweer, Sitecore
  • David Schweer

After this session, you’ll be able to:

  • Better understand the market trends shifting to the cloud and the benefits, and determine if cloud-driven content is right for your business
  • Build a cloud checklist to evaluate technology that’s suited for your needs
  • Develop more authentic content experiences for your audience, based on proven tactics of cloud-based use cases

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Content Marketing
  • Marketing Operations

How to Prepare for 7 Important Social Media Trends Heading Into 2023

  • Arik Hanson, ACH Communications, Inc.
  • Arik Hanson

After this session, you’ll be able to:

  • Implement tactics outlined in the presentation to stay ahead of current trends and prepare for what’s next
  • Duplicate proven approaches from brands and organizations achieving success around emerging social trends
  • Immediately begin applying data points and survey results shared in the presentation to your own projects

  • Social Media

12:15pm - 1:15pm

Lunch & Networking Break

1:15pm - 1:45pm

Next Level Lead Nurturing: How to Segment and Automate Your Marketing to Close More Deals

  • Dave Meyer, BizzyWeb
  • Dave Meyer

After this session, you’ll be able to:

  • Apply tactics to take your lead nurturing strategy to the next level
  • Craft a contact segmentation action plan to deliver the right content to the right prospects
  • Set up a proactive workflow to give your best leads what they want, when they need it

  • Consumer Behavior
  • Content Marketing
  • Customer Experience
  • Lead Gen / Conversion / Retention

How to Effectively Engage with Social Media Comments and Grow Brand Love

  • Christina Milanowski, Curious Plot
  • Christina Milanowski

After this session, you’ll be able to:

  • Avoid the common mistakes that brands make with community management
  • Engage your audience with personality and help stoke brand love
  • Apply best practices for fostering valuable conversations and understand why social engagement is one of the most important aspects of social media in 2022
  • Develop a playbook for how to respond to both fun and sensitive/negative situations

  • Customer Experience
  • Social Media

7 Unknown SEO/PPC Tips to Make You a Marketing SuperStar

Presented by Bruce Clay
  • Mike Weiner, Bruce Clay, Inc.
  • Mike Weiner

After this session, you’ll be able to:

  • Adapt to algorithm changes faster than your competitors
  • Arrange your website content in a hierarchy that increases relevance
  • Avoid SEO practices that could hurt your site in the long run
  • Save TONS on Google PPC spend while protecting your brand

Who this is for: This session is for anyone who will benefit from more qualified web traffic for increased conversion and revenue on any size site, and/or increasing effectiveness on larger PPC campaigns.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • SEO & Search

2:00pm - 2:30pm

How to Create B2B Content That Won’t Put Your Audience To Sleep

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Beat your Goliath competitors using tactics they can’t deploy
  • Analyze your audience in more effective ways to increase content success
  • Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content
  • B2B
  • Content Marketing

Think Beyond Marketing: Use Your Website to Impact Your Entire Business

Presented by Pantheon
  • Eddie O’Leary, COLAB
  • Eddie O’Leary

After this session, you’ll be able to:

  • Uncover issues on your website and identify opportunities to help accelerate sales, attract talent, support customers, and improve operational efficiencies
  • Join forces with other stakeholders to prioritize and make the case for continuous website improvements
  • Treat your website like a product, eliminating tedious redesigns and creating value and long-term success for your business

This session is for visionary marketing leaders who want to understand how their website can help crush marketing goals, as well as achieve the goals of the larger organization.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Website

2:45pm - 3:15pm

Post-Pandemic Positioning: Four Keys to Telling Relevantly Authentic Social Stories in Unsexy Industries

  • Valerie Morrow, Dairy Farmers of America
  • Valerie Morrow

After this session, you’ll be able to:

  • Define and defend why relevant authenticity is key to today’s post-pandemic consumer
  • Identify four key content pillars for producing social stories that create community and yield results
  • Implement tactical ways to mine for relevantly authentic content within your own organization

This session is for digital marketers who have several years of experience in the social space and need to rekindle the spark of telling passionate compelling stories that produce hot data-driven results.

  • Content Marketing
  • Social Media
  • Storytelling

Email Automation Tactics to Get New & Repeat Business on Autopilot

Presented by Constant Contact
  • Dave Charest, Constant Contact
  • Dave Charest

After this session, you’ll be able to:

  • Execute email automation campaigns that welcome new subscribers and start building relationships
  • Create automated email series that map to your goals
  • Use data to optimize and automate more timely and relevant emails

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Email Marketing

3:30pm - 4:00pm

From Zero to Hero: How Any Marketer Can Derive Value from Digital Data Like a Pro

  • Allan Woodstrom, Best Buy
  • Allan Woodstrom

After this session, you’ll be able to:

  • Ground yourself in simple approaches to finding insights and optimization opportunities with your digital data
  • Apply some simple data analysis techniques to measure change and opportunity size
  • Develop more compelling data-backed presentations to influence change

  • Data & Analytics

I Like You, I Buy You. Frameworks for Affinity-Driven Performance

  • Shelby Mathews, Native Digital
  • Shelby Mathews

After this session, you’ll be able to:

  • Diagnose wastage in media spend and duds in messaging
  • Identify how to build brand affinity in messaging and brand gestures
  • Implement a message framework for all stages of your customers’ journey

  • Branding
  • Content Marketing
  • Lead Gen / Conversion / Retention

4:00pm - 5:00pm

Closing Reception