After this session, you’ll be able to:

• Understand what marketing KPIs need to be reframed
• Qualify and defend where your brand should focus its marketing efforts
• Develop the best techniques for bringing people together in meaningful ways, both internally and externally

After this session, you’ll be able to:

• Identify and take action on the SEO tasks that will get quick results
• Create page structures that will get you optimal traffic from your targeted searchers
• Determine the tools that will make your SEO work a whole lot easier

After this session, you’ll be able to:

• Apply tactics from 15 years of social media insights to your own social media marketing
• Avoid common social media marketing pitfall
• Take steps today to strengthen your social media efforts

After this session, you’ll be able to:

• Better understand the complexities of using data to inform your video strategy
• Build reach across a fragmented video ecosystem
• Make considerations for impactful creative
• Better measure your own success and the partnerships you choose

This session is for anyone who is utilizing or considering TV & video to find their ideal audience wherever and whenever they are in their daily lives.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Use powerful techniques to captivate your audience and make your content 22X more memorable
• Drive more engagement and action from your audience
• Calibrate your website to turn behavior into new conversions, leads, and revenue

After this session, you’ll be able to:

• Systematically hone in on your target audiences to the select those who most critically need what you offer and have the highest probability of buying
• Clearly define what “ideal” looks like for your target audiences by building a robust set of buyer criteria, including demographics and psychographics
• Utilize a simple root-cause-analysis technique to uncover and leverage language that speaks to the bottom-line heart pain you solve for each target audience

After this session, you’ll be able to:

• Execute actionable keyword research
• Determine what is worth pursuing when it comes to keyword research, and what tools to use
• Build an SEO plan that targets relevant users in each section of the buying funnel

This session is for digital marketers who are struggling with keyword research, data, and making comprehensive SEO plans, and are looking for new ways to tackle it.

After this session, you’ll be able to:

• Secure social buy-in from executives for a social media activation
• Develop a social media content strategy for your executives
• Create a process for management or support of executive social media deployment

After this session, you’ll be able to:

• Navigate an increasingly crowded streaming TV universe
• Understand the criteria needed for premium inventory, trusted data partners and brand safety guidelines
• Overcome ad fraud in the streaming TV space
• Leverage digital KPIs to measure performance and outcomes of your campaigns

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Understand what role third-party cookies play today
• Recognize the implications for campaign management and measurement in a world without cookies
• Explore proposed solutions and potential alternatives
• Use a checklist of items to tackle in 2022

After this session, you’ll be able to:

• Identify what your consumers actually desire in a brand
• Find important common ground with your customers to create strong, trustworthy, and committed relationships
• Build essential elements for an emotionally engaging brand

This session is for brand marketers, marketing strategists, social media, and communications professionals who want to increase authenticity with their consumer relationships and connect with their audience on an emotionally deeper level.

After this session, you’ll be able to:

• Identify the nuances between gaming and the future metaverse, and how to gauge legitimate advertising opportunities in virtual worlds
• Learn why some in-game placements are fundamentally unique from traditional forms of digital advertising like web- or mobile-based buys (Hint: because they are integrated into the game engine itself!)
• Develop a clear strategy on how to properly measure new placements like intrinsic ad contexts in virtual worlds

After this session, you’ll be able to:

• Identify the 3 types of video marketing content, why they’re effective, and determine the right mix for you
• Set up the ideal team (with the right gear) to meet your business’ video content needs
• Get buy-in from your boss on why they should invest in video content, and what they’re missing if they don’t

After this session, you’ll be able to:

• Centralize and unify all your sales and marketing data
• Launch first-party tracking strategies that align to the customer journey
• Attribute leads, purchases and revenue to your marketing campaigns
• Understand the customer journey to drive future campaign ROI

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Identify and advertise to every target account in your total addressable market
• Apply tips and tactics for getting your ideal customer persona to convert directly into a sales meeting from paid social campaigns
• Access proprietary industry benchmark data across cost per conversion, cost per lead, cost per opportunity, cost per customer, and more
• Replicate the exact copy, creative, offers and call to actions Directive uses across millions of dollars of spend to drive tens of millions in revenue

In this session, Arik Hanson will provide tips and tactics for how marketers and communicators can help executives become more effective on LinkedIn, leading to more engagement and potential leads and conversions for your company.

After this session, you’ll be able to:

• Use the Pop-Marketing Method to break down and better understand future marketing trends
• Understand the buzzword-free definition of the future metaverse and what it really means for marketers today
• Empower this year’s marketing plans while preparing for the future

After this session, you’ll be able to:

• Improve your ad performance on Facebook and TikTok
• Make the most of custom audiences on social
• Better evaluate your Facebook and TikTok spend based on predictions of the Facebook vs. TikTok showdown

Who should attend? This session is for digital marketers who run or oversee paid social campaigns and want to improve their performance.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Identify how emotion impacts micro conversions along your customers’ journey
• Implement a customer feedback strategy that goes beyond the NPS
• Adjust customer engagements based on feedback

After this session you’ll be able to:

• Garner top-down alignment on an omnichannel approach to strategic planning
• Establish an overarching and prioritized content plan
• Develop cross channel content programming

Who should attend? This session is for marketers who are striving to deliver more integrated omnichannel experiences and need some quick wins to get things moving in the right direction.

After this session, you’ll be able to:

• Understand the power of using LinkedIn to drive qualified sales leads
• Apply proven best practices to generate MQLs and SQLs via LinkedIn
• Create an outbound sales strategy that works

After this session, you’ll be able to:

• Develop and use a methodology to segment your customer base to personalize and maximize marketing efforts
• Implement strategies to incentivize desired behaviors
• Identify Key Performance Indicators to measure success

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Walk away with a worksheet designed to help leaders identify and close broken feedback loops for tight and fast-paced communication
• Reduce fear among team members to increase experimentation and innovation
• Identify and eliminate systemic taxes currently slowing your team down
• Apply tactical models for key information sharing and transparency among team members

After this session, you’ll be able to:

• Better understand the market trends shifting to the cloud and the benefits, and determine if cloud-driven content is right for your business
• Build a cloud checklist to evaluate technology that’s suited for your needs
• Develop more authentic content experiences for your audience, based on proven tactics of cloud-based use cases

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Implement tactics outlined in the presentation to stay ahead of current trends and prepare for what’s next
• Duplicate proven approaches from brands and organizations achieving success around emerging social trends
• Immediately begin applying data points and survey results shared in the presentation to your own projects

After this session, you’ll be able to:

• Apply tactics to take your lead nurturing strategy to the next level
• Craft a contact segmentation action plan to deliver the right content to the right prospects
• Set up a proactive workflow to give your best leads what they want, when they need it

After this session, you’ll be able to:

• Avoid the common mistakes that brands make with community management
• Engage your audience with personality and help stoke brand love
• Apply best practices for fostering valuable conversations and understand why social engagement is one of the most important aspects of social media in 2022
• Develop a playbook for how to respond to both fun and sensitive/negative situations

After this session, you’ll be able to:

• Adapt to algorithm changes faster than your competitors
• Arrange your website content in a hierarchy that increases relevance
• Avoid SEO practices that could hurt your site in the long run
• Save TONS on Google PPC spend while protecting your brand

Who this is for: This session is for anyone who will benefit from more qualified web traffic for increased conversion and revenue on any size site, and/or increasing effectiveness on larger PPC campaigns.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Beat your Goliath competitors using tactics they can’t deploy
• Analyze your audience in more effective ways to increase content success
• Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content

After this session, you’ll be able to:

• Uncover issues on your website and identify opportunities to help accelerate sales, attract talent, support customers, and improve operational efficiencies
• Join forces with other stakeholders to prioritize and make the case for continuous website improvements
• Treat your website like a product, eliminating tedious redesigns and creating value and long-term success for your business

This session is for visionary marketing leaders who want to understand how their website can help crush marketing goals, as well as achieve the goals of the larger organization.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Define and defend why relevant authenticity is key to today’s post-pandemic consumer
• Identify four key content pillars for producing social stories that create community and yield results
• Implement tactical ways to mine for relevantly authentic content within your own organization

This session is for digital marketers who have several years of experience in the social space and need to rekindle the spark of telling passionate compelling stories that produce hot data-driven results.

After this session, you’ll be able to:

• Execute email automation campaigns that welcome new subscribers and start building relationships
• Create automated email series that map to your goals
• Use data to optimize and automate more timely and relevant emails

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Ground yourself in simple approaches to finding insights and optimization opportunities with your digital data
• Apply some simple data analysis techniques to measure change and opportunity size
• Develop more compelling data-backed presentations to influence change

After this session, you’ll be able to:

• Diagnose wastage in media spend and duds in messaging
• Identify how to build brand affinity in messaging and brand gestures
• Implement a message framework for all stages of your customers’ journey