After this session, you’ll be able to:

• Easily find engaging content for your social media calendar
• Reach more potential customers without spending as much of your budget
• Predict which posts may drive the most engagement before publishing them

After this session, you’ll be able to:

• Secure social buy-in from executives for a social media activation
• Develop a social media content strategy for your executives
• Create a process for management or support of executive social media deployment

After this session, you’ll be able to:

• Implement best practices for developing a strong brand that truly creates the path of least resistance to revenue for your company
• Apply the three key brand components that provoke the prospect to have a conversation
• Clarify how to organize your brand message for getting more prospects to the table, more users who click, and more customers who buy

After this session, you’ll be able to:

• Understand the transformative power creativity can have on your business
• Develop new creative skills for the digital-first economy and put them into action
• Apply lessons in creativity from leading industry innovators

After this session, you’ll be able to:

• Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
• Develop industry-leading strategies for engaging customers as a “”marketing savage””
• Create content that converts without going for the sale right away
• Know how to use TikTok effectively to build community and brand awareness
• Implement best practices from notable organizations, including Wendy’s and others

After this session, you’ll be able to:

• Conduct valuable goal setting with the right KPIs for your content
• Create basic data visualizations to share with stakeholders
• Effectively estimate future organic search performance

After this session, you’ll be able to:

• Identify common pitfalls that can send unintended messages and undermine inclusivity
• Learn from our hits and misses to more readily spot diversity, equity & inclusion (DEI) issues and opportunities in your work
• Leverage our DEI Viewfinder tool to normalize DEI conversations on your team

After this session, you’ll be able to:

• Create cultural conversations that drive word-of-mouth and “”word-of-mouse”” growth for brands
• Connect your brand purpose to key financial drivers using the Purpose-Profit Loop™
• Build a purpose and sustainability strategy that fuels your brand growth

After this session, you’ll be able to:

• Build content at scale and centralize content for agility
• Develop an effective content strategy and an experience map
• Deliver experiences that connect through content

After this session, you’ll be able to:

• Understand Gen Z’s motivations and behaviors online and apply this insight to your engagement tactics
• Identify what platforms will drive conversations with Gen Z and apply an approach that’s different than how you’ve engaged with other generations
• Apply a 7-step digital plan to your brand to accelerate the trajectory of your Gen Z sales

After this session, you’ll be able:

• Apply tactics to improve existing automated email campaigns
• Develop new automated email campaigns to build for your subscribers
• Determine what analytics/metrics to use for automated email campaigns

After this session, you’ll be able to:

• Understand how emotion impacts purchase decisions, sales, and customer loyalty
• Implement emotional awareness into your brand strategy
• Define and track KPIs related to emotional brand messaging

After this session, you’ll be able to:

• Source unique, helpful content ideas directly from your audience
• Use these ideas to create unforgettable articles that you can scale fast
• Discover little-known places to find even more content (hint: Reddit is a gold mine)

After this session, you’ll be able to:

• Discover specific ways marketers can join in on the fun of the gaming future
• Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
• Understand the marketing value of NFTs and what action steps to take in this space

After this session, you’ll be able to:

• Diagnose wastage in media spend and duds in messaging
• Justify marketing budgets by reverse-engineering optimal customer acquisition costs
• Implement a message/market fit framework for all stages of your customers’ journey

After this session, you’ll be able to:

• Create content outlines that include data-driven topics, keywords, word counts and more
• Utilize insights and tools to successfully draft content that ranks
• Save time by being strategic with your content creation strategy

After this session, you’ll be able to:

• Create social listening strategies for market research and competitive analysis
• Use social listening data to identify content opportunities and gaps
• Identify customer preferences and reaction to various social strategies

After this session, you’ll be able to:

• Understand the stages of the hero’s journey and apply the insight to your messaging efforts
• Implement persuasive techniques to drive increased conversions
• Avoid hurting your brand when using conversion optimization tactics

After this session, you’ll be able to:

• Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
• Boldly identify and emotionally connect with your exact persona at your ideal accounts
• Correctly leverage 1st party data for campaign success
• Aggressively grow pipeline revenue via gift giving and psychology

After this session, you’ll be able to:

• Set up a new-model team that moves seamlessly between creative and content projects
• Plan content-driven ecosystems that work for all audiences, even senior citizens
• Find efficient ways to create consistency and accountability across channels

After this session, you’ll be able to:

• Replicate strategies to start a cultural tidal wave with a limited or virtually no budget, using a case study from Adult Swim
• Use pop culture to sell your marketing ideas and get invited to the meetings that matter
• Implement methods to get the maximum buzz with minimal resources using the power of pop culture

After this session, you’ll be able to:

• Identify opportunities to create a uniquely memorable experience
• Empower every customer-facing employee to create advocates through consistently positive interactions
• Leverage your brand to make a positive impact on the world, hand-in-hand with your customers

After this session, you’ll be able to:

• Learn how to best write for the different social media platforms by better understanding your audience’s behaviors on each social network
• Discover tips for how to write content your audiences actually want to consume – and SHARE!
• Apply social media writing best practices such as the art of the tease and writing in the language of the platform

After this session, you’ll be able to:

• Market yourself to businesses between 5M and 50M as a fractional CMO for hire, and support your fractional CMO business
• Equip yourself with a fractional CMO survival kit and effectively respond to new tech stacks, new networks and new sales processes
• Execute marketing operations that’s focused more on strategy and metrics and less on tactics

After this session, you’ll be able to:

• See the basic changes between Universal Google Analytics and GA4
• Understand how the GA differences could impact your data collection strategy
• Learn how to edit events and conversions right in GA4
• Listen to proven strategies for making learning GA4 easier

After this session, you’ll be able to:

• Identify what sales really needs from a quality lead
• Set a process for handing marketing leads over to the sales team
• Align the goals of Sales & Marketing and close the feedback loop

After this session, you’ll be able to:

• Build influence alongside industry experts, and establish mutually beneficial relationships that lead to successful influencer campaigns
• Strike the right balance between your brand, industry experts and your buyers for marketing success
• Develop a framework for long-term influencer marketing success

After this session, you’ll be able to:

• Implement best practices for audio creation
• Incorporate audio as a core element of your marketing strategy
• Use silence to fuel your creativity
• Uncover the most impactful audience and cultural insights to develop creative ideas
• Introduce brainstorming techniques to use with your team

After this session, you’ll be able to:

• Make the case to leadership or your clients to do more than base-level content strategy.
• Understand how to identify, filter, and prioritize cultural moments or opportunities for your brand.
• Define ROI, outcomes, and test-and-learn strategies for brand activations as a complement to your 360° marketing mix.

After this session, you’ll be able to:

• Think beyond data and apply a content approach focused on building loyal customer relationships
• Define your key brand messages that will better resonate with your audience
• Implement quick fixes on your website to eliminate barriers to creating an authentic connection

This session is for marketers who are seeking a more holistic approach to implementing successful content marketing strategies.

After this session, you’ll be able to:

• Apply traditional storytelling to any event
• Use a (fairly) universal shot list to capture engaging moments
• Implement mini interview tactics and other storytelling tips and tricks to engage online viewers

After this session, you’ll be able to:

• Share content that will perform well on the platform
• Apply strategies to help you build relationships and gain reciprocity
• Use tools that can be leveraged to help magnify your results.

After this session, you’ll be able to:

• Create an authentic influencer campaign
• Rethink recommended ad lengths and future paid media activations
• Apply remarketing tactics that engage audiences

After this session, you’ll be able to:

• Reframe your competitive landscape in an attention economy
• Understand how to think like a newsroom and be reactive to world events and news
• Implement 6 key lessons to help kickstart your content marketing journey

After this session, you’ll be able to:

• Articulate the ROI of improved customer experiences
• Build strategic plans that include customer and business outcomes
• Teach creatives to use business metrics in their everyday work”

After this session, you’ll be able to:

• Identify customer pain points
• Create digital to in-real-life conversions
• Foster brand advocates

After this session, you’ll be able to:

• Make video content accessible and ensure your video player is too
• Understand how these recommendations connect to the Web Content Accessibility Guidelines
• Apply efforts to go beyond the minimums for video accessibility