An exclusive, invitation-only complimentary luncheon prior to the start of Digital Summit that brings CMOs and other marketing executives together for peer networking and trend-related topics.
confirmed CMO Forum executives include:
Chief Strategy and Creative Officer
Land O’Lakes, Inc.
Digital Communications Editor
Land O’Lakes, Inc.
- 11:00 am - 11:30 am Registration & Coffee
- 11:30 am - 12:00 pm
Opening Keynote: Mina Seetharaman, EVP, Chief Strategy and Creative Officer at The Economist Group
The Future Marketing Organization: Essential Skills for Your Team
Once upon a time, being ready for the future meant marketers needed to become more "digital". Now, gone are the days when marketing organizations could choose between traditional and digital marketing. Terms like "omnichannel" and "integrated" describe today's landscape, which is not about "digital marketing", "digital-first" or digitally-led"; marketing is inherently digital, physical, and all the other media through which our audiences experience the world. Add to that the constant pressure to show ROI and the marketing organization has a lot to deliver.
So, how are marketing organizations readying for the future? In brand new research from The Economist Group in association with the Digital Marketing Institute, we explore the kinds of skills that marketing leaders believe their teams will need to support future success.
- 12:00 pm - 12:20 pm Networking & Lunch
- 12:20 pm - 12:50 pm
Panel Discussion: Strengthening Your Agile Marketing Mindset
As responsibilities of CMOs and the marketing landscape evolve, leading with flexibility and efficiency has become a business imperative. This panel will discuss how to further your internal approaches to agile marketing, arming departments with the necessary tools and mindset to quickly adapt to shifting consumer expectations and emerging engagement opportunities.
Moderator: Damian Slattery, VP, Marketing at Fast Company
Gabe Tartaglia, Vice President of National Vertical Sales, Pandora
Joseph Lindberg, Digital Communications Editor, Land O’Lakes, Inc.
Roland Smart, VP of Marketing, Pantheon
- 12:50 pm - 1:15 pm Closure & Executive Networking
- 1:20 pm Digital Summit Minneapolis Opening Keynote: Randi Zuckerberg
Digital Summit Minneapolis –
CMO Executive Forum
Wednesday, August 14, 2019
Minneapolis Convention Center
1301 Second Ave S
Minneapolis, MN 55403