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AM Workshops

Maximize your Digital Summit learning experience by adding any of these AM Workshops intensives.
Each offers a thorough deep dive into these core tactical skills:

Led by leading digital marketing experts, these sessions will deliver so many actionable ideas for you to take back to the office, you might need to pack a spare brain to fit them all in.

“AM Workshop alone was worth the price of the entire ticket!”

– 2018 Digital Summit attendee

Day 1 Wednesday, August 14

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • John Triplett, Vertical Measures
  • John Triplett
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Become an SEO Rock Star: Actionable Strategies, Tactics & Tools

AM Workshop
  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton
  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes
  • Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image andvideo results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search

Develop a Facebook Advertising Strategy to Reach Your Best Prospects

AM Workshop
  • Tim Halloran, Aimclear
  • Tim Halloran
  • Understand the differences between ad types, bidding optimizations, and ad placement
  • Fine tune your targeting to reach the best possible audience
  • Fit the newest types of ads into your marketing strategy
  • Create Instagram ads with the Facebook Ads Manager
  • Use the Facebook pixel works for tracking and retargeting
  • Split testing your ads and diving into the reports so you save money
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Paid Advertising
  • Social Media

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email Marketing
  • Measurement
  • Strategy
  • UX & Design

Pro Tip: Send a team to attend Digital Summit and these workshops. That way you can either tackle multiple workshops simultaneously or attend a single workshop as a team building exercise.

“The in-depth AM Workshops are the biggest value of the event.”

– 2018 Digital Summit attendee

See What People Love About Digital Summit
A certificate of completion is available for all AM Workshops attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!

Join us at Digital Summit Minneapolis 2019