Maximize your Digital Summit learning experience by adding any of these AM Workshops intensives.
Each offers a thorough deep dive into these core tactical skills:
AM Workshops
Led by leading digital marketing experts, these sessions will deliver so many actionable ideas for you to take back to the office, you might need to pack a spare brain to fit them all in.
“AM Workshop alone was worth the price of the entire ticket!”
– 2018 Digital Summit attendee
Day 1 Wednesday, August 14
8:30 am - 12:30 pm
Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy
AM Workshop
- Blake Pappas, Vertical Measures
- Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account.
- Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA.
- Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship.
- Demonstrate a working knowledge of Google Tag Manager.
- Develop meaningful and actionable reports for a variety of audiences from senior leadership to content marketers and media tacticians.
- Use Google Data Studio to automate your reporting process.
- Compare and contrast different attribution models.
- Utilize analytics documentation and other tools to improve measurement efficiency and advance your analytics program.
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
Become an SEO Rockstar: Actionable Strategies, Tactics & Tools
AM Workshop
- Hannah McNaughton, Metric Marketing
- Troubleshoot and fix common technical errors that hurt rankings and traffic
- Prepare for site migrations (including https) and re-designs
- Analyze your audience for SEO purposes
- Map keywords to the buyer’s journey
- Find and pursue additional SERP opportunities, such as featured snippets, image andvideo results
- Audit your existing content to find hidden gems and problem areas
- Reverse engineer the top-ranking pages to better compete in SERPs
- Structure your website to create themes
- Develop a content strategy based upon topical density that drives traffic
- Increase online publicity and brand awareness through SEO techniques
- Create an SEO strategy that can be implemented in prioritized steps
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
Develop a Facebook Advertising Strategy to Reach Your Best Prospects
AM Workshop
- Susan Wenograd, Aimclear®
- Understand the differences between ad types, bidding optimizations, and ad placement
- Fine tune your targeting to reach the best possible audience
- Fit the newest types of ads into your marketing strategy
- Create Instagram ads with the Facebook Ads Manager
- Use the Facebook pixel works for tracking and retargeting
- Split testing your ads and diving into the reports so you save money
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
Forget Everything You Know About Email Marketing
AM Workshop
- Jen Capstraw, Iterable
- List the components of a complete email program
- Determine email best practices worth busting
- Implement The Goldilocks Zone: A practical path to personalization
- Break free of batch ‘n blast
- Know when to just say no to A/B testing
- Name the essential components of preference centers that work
- Use the feng shui approach to email design
- Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
“The in-depth AM Workshops are the biggest value of the event.”
– 2018 Digital Summit attendee
See What People Love About Digital Summit
A certificate of completion is available for all AM Workshops attendees
Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!