Before we kick up our heels for the main Digital Summit event, join us for the official Pre-Party. We’ll be gathering at Gluek’s Restaurant & Bar – for local craft beers & networking with Minneapolis’ diverse community of business builders and innovators.

Have a few beverages and mix & mingle with fellow attendees, speakers, sponsors, and more from the Minneapolis digital community!

Space is limited and a free RSVP is required.
https://www.eventbrite.com/e/digital-summit-minneapolis-pre-party-hosted-by-pantheon-tickets-65587069691

Date: Tue,  August 13, 2019
Time: 5:00pm – 6:30pm
Location: Gluek’s Restaurant & Bar 16 N 6th St. Minneapolis, MN 55403

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Technology provides incredible new opportunities for our lives and our businesses. But it can also make us want to rip our hair out of our head with complication and confusion. In this insightful talk, Randi will give real world advice on how to make tech work for you and your business: recruiting, managing employees, marketing your business, engaging customers, and much more – in a talk that feels fun, lively, and fresh.

• Gain an understanding of three specific types of audiences you can reach out to for your business
• Learn strategies for approaching brands you’re interested in partnering with
• Use social media to find what audiences make sense for your business

• Identify trends in internal company email that can be applied to marketing externally
• Understand the current state of employee email engagement
• Leverage internal email strategy to improve the power of your email content, no matter who you’re sending to

• Understand which factors are the most import in today’s market to rank locally
• Better optimize and utilize your GMB (Google My Business) account
• Find insights within your niche which can be instantly applied to your site
• Discover opportunities to optimize and rank in the very top position in Google almost instantly

• Understand why tools alone can’t deliver everything needed to measure content performance
• Transform your approach to digital dashboarding by rethinking measurement and analytics
• Your KPIs (probably) aren’t what you think they are—learn how to identify KPIs that matter

• Discover hidden nuggets data to measure the success of your business objectives
• Understand how to track inbound links with more precision
• Use next-level tag manager strategies to help measure faster and more effectively

• Establish an immersive learning environment
• Build curriculum to drive behaviors
• Staff a team of coaches to build capabilities

• Understand how the shift from inform to entertain driven by a digital dependence can impact your brand
• Rethink your digital experience as the human experience
• Create a predictive personalized experience

• Create your own email deliverability plan
• Understand and know how to review deliverability tracking
• Proven ways to design and deploy emails for success

• Scale a team of one to many for live content coverage
• Identify which channels align with the right content to tell your story
• Plan your content playbook for cohesive storytelling across any event
• Effectively practice and rehearse your playbook ahead of going live

• Define different influencer types and powers
• Develop an influencer outreach strategy that wins influencer trust
• Identify the steps for creating a stellar experience for your audience and your influencers
• Replicate stories of successful content and influencer marketing

• Understand consumer identity’s role in success
• Gain perspective on 1st and 3rd party cookie usage
• Recognize cookie targeting limitations and the current cookie ecosystem
• Use alternative targeting methods to reduce reliance on cookies while driving results

• Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
• Better align messaging and calls to action with campaign objectives
• Boost ROI with personalization that moves the needle
• Leverage the CTA secret that gets the click—even among disengaged subscribers

• Define what matters to customers in a world where they’re in control of where they spend their time
• Understand how to build content ideas that break through, but also reward interest
• Use a framework that lets you create connection through content that is immediate, interactive, and immersive

• Gain marketing and sales alignment
• Create digital tactics to target accounts
• Tie MarTech platforms with digital activities
• Create content for the right customer persona

• Understand the importance of developing a Sonic strategy as we move towards an increasingly screenless world
• Know why sound is one of the most powerful platforms that can impact human memory, emotion, and behavior
• Get started developing a sonic ID
• Build new models of measurement and effectiveness in this new era

• Understand why conformity is killing your brand and how to stop it
• Break the rules or conventions of your industry to move your business forward
• Apply Challenger thinking and strategies to your brand and marketing initiatives
• Replicate examples of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement

Get your networking on. The opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

• Build a digital identity that is unique to YOUR brand.
• Understand how current brands are using trends to “feel” authentic
• Use Digital Storytelling to do consistent cross-platform world building
• Make “boring” brands more engaging

• Improve internal processes by using your website as a tool
• Utilize cXML Punchout order software; what is it and how can it best be used
• Know what is next in E-Commerce websites—where can we improve to be ready for the future

• Share platform-specific (e.g., Facebook, Instagram) optimization intel with your teams
• Create a staffing model with the proper roles, skills and partners needed to succeed
• Implement an iterative approach and process to building and testing digital ad variations
• Measure the effectiveness of digital media investments with a new set of metrics in mind

• Position search as a marketing linchpin
• Implement 5 best practices for building a culture of search integration
• Replicate real-life examples on how to maximize efficiencies between channels

• Execute on six tactics that have been statistically proven to increase qualified lead volume
• Avoid four widely implemented tactics that simply do not work
• Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth

• Ensure your website and campaigns are set up for proper attribution/measurement
• Identify and prove the value of top of funnel campaigns that feed low funnel conversions
• Master the various attribution models and implement the best one for your business
• Understand and communicate full-funnel attribution to management
• Optimize your budgets accordingly and justify your budget increase for next year

• Properly train and effectively recruit employees for an employee advocacy program
• Building a content strategy for your employee advocates
• Measure and optimize the results of your employee advocacy program for your business

• Move beyond marketing your products/apps/services and focus on experience marketing
• Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
• Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
• Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!

• Create a more effective strategy to better attack your workload
• Unify processes to get everyone on the same page
• Reclaim more time for the job you were actually hired to do

• List reasons why you should migrate (there are plenty)
• Take advantage of opportunities to make your new website SEO friendly
• Use best practices presented to prepare for your migration
• Find out what to expect during migration day
• Know what you need to monitor in post-migration

• Know without a doubt if podcasting is a good fit for you / your brand
• Have a clear road map of the topics and value you will provide to your podcast listeners
• Position your PR or marketing agency in the middle of the podcast money flow

• List the key trends from the 2019 Internet Trends Report
• Hear how best in class brands are capitalizing on these trends to impact their bottom line
• Know about the latest platforms and hear where and how consumers are spending their time
• Understand how to incorporate her predictions into your digital marketing strategies

• Utilize a four step process that will help your content appear in featured snippets
• Determine which featured snippet type your content is best suited for
• Design a dashboard that will tout your success

• Understand how your team can use Agile Marketing
• Walk through a series of progressive content types and a timeline of change based on trends to understand the landscape of digital marketing
• Formulate a set of tools to help your team adapt to the changes in digital marketing

• Move beyond reach, frequency & CPM
• Benefit from data collection to reach your ideal customers
• Leverage Artificial Intelligence (AI) to be a smarter marketer
• Speak to the right now generation, understand your audience, and impact the bottom line
• Create heavy competition among publishers & networks to stretch your ad dollars in real-time

• Tap into new storytelling features on Snapchat and Instagram Stories
• Create an employee advocacy strategy to boost organic social media reach
• Leverage social listening effectively to find and engage potential customers
• Build relatable, real-time moments like an A-list celebrity for your brand
• List the types of content given preferential treatment by Facebook and Instagram

• Understand marketing’s hottest new role: Director of Marketing Data
• Experience the transformative role of personalization and how AI can help
• Leverage GDPR in order to take your data hygiene and customer trust to the next level
• Ensure your approach to talent produces results

• Implement proper and preferred structured data from Google’s perspective
• Improve your featured snippet optimization
• Identify highly effective and lesser-known structured data types for rich snippets

• Structure and facilitate a design sprint at your company
• Walk though real-world case studies from Fortune500 companies
• Follow step by step instructions in the Design Sprint Playbook you’ll receive

To differentiate and stand out, today’s marketers want to be cast in the light of what’s better, brighter, bolder – what’s truly innovative.

But how do you identify, craft and amplify stories of innovation? What forces must be in place to tell a tale of disruption and celebrate your brand or service as the next great, incredible thing? And, most importantly, how do you wring magic—and marketing—from it?

During this keynote, Damian Slattery, VP of Marketing at Fast Company, will share the critical keys to finding, telling and sharing relevant stories of innovation for right now.

• Understand what type of video content does and doesn’t move the needle in terms of sales and revenue
• Integrate video into the sales process to improve closing rates while decreasing sales cycles
• Set up an in-house “media company” and engage your team in the process

• Send more actionable emails
• Easily segment for every stage of the customer lifecycle
• Simplify your processes and improve reporting
• Prove your value with better results

• Understand the relationship between traditional SERPs and voice search
• Identify quick wins and long term goals for your brand’s voice search presence
• Assess the future of voice search and how it will affect your goals
• Understand the rising threat that Amazon poses to our traditional view of SEO

• Produce actionable insights that answer the “so what?” and “now what?” of your data
• Create test plans from insights to further understand what information your audience wants/needs
• Use data to better understand what message/information to deliver in different digital channels

• Define why the Marketing Flywheel makes more sense than the metaphor of a funnel
• Take steps to re-engage your audience to help deepen relationships and grow faster
• Get more and better results by spinning your flywheel faster, to keep your marketing machine running
• Increase your marketing efficiency, and tie results to CRM as your business growth hub

• Leverage customer data to enhance personalization
• Marry quantitative big data with qualitative feedback from customers
• Understand the rapid evolution of influencers and best practices in 2019

• Understand the ideal structure of a chatbot conversation
• Map your conversation to the visitors Intent
• Determine how the right and wrong “AI” can dramatically improve your engagement

• Articulate how agile marketing applies to web teams
• Advance your web team’s performance through an agile marketing approach
• Leverage WebOps tools to advance agility

• Understand how today’s recent algorithm changes impact your content and advertising
• Use consumers’ behavioral changes with consuming and sharing content to inform your marketing efforts
• Develop compelling, creative content that form authentic customer relationships

• Immediately institute programs across all channels to increase customer lifetime value (LTV)
• Build analytics frameworks to measure and predict LTV
• Identify the easiest cohorts of customers with whom to engage to increase LTV
• Understand your advertising and marketing spends in the context of LTV

• Understand that shoppers are humans and humans are shoppers, via a fresh definition of the connected fashion shopper
• Identify the “moments of commerce” most effective in connecting and converting across retail channels
• Discover how monthly location signals may be incorporated with third party and client data to reach the connected shopper
• Learn about measurement metrics that drive profitability, relationships and loyalty
• Recognize specific consumer behaviors that will shape future fashion retail strategies

• Dissect a landing page and identify critical criteria for SEO
• Optimize the different aspects of a landing page on your website
• Design your landing page to be congruent and cohesively optimized

• Grow a single Facebook Live broadcast into a series
• Collaborate with different departments to improve and streamline Facebook Live production
• Learn how to best utilize your expert’s time

• Identify platforms in which retargeting is available and effective to use
• Understand the benefits of utilizing retargeting efforts across platforms
• Use tactics for building custom audiences with higher chances of conversion

• Identify ways your brand can behave more like an entertainment brand, and can treat consumers more like audiences
• Implement proven content and social media strategies that break through the noise

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, Digital Summit Minneapolis is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!