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Pre-event Tuesday, August 13

10:00 am - 4:00 pm

Advanced Social Media Marketing

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

At the end of this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a health organic strategy
  • Develop custom audiences for specific targeting and testing
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Google Analytics: Measure What Matters and Master Visitor Behavior in Your Marketing

Masterclass
  • Thom Craver, CBS Interactive
  • Thom Craver
  • The most effective goal-focused social strategies for your business
  • Better understanding of how your web traffic and customer behaviors correlate to your organization’s business objectives
  • More effectively leveraging and packaging Content, Search, and PPC in your social strategies
  • Understanding your audience/customer/influencer personas better and translating those into better paid ad campaigns
  • Staying up to date with the ever-changing trends, algorithms, and tools impacting your social engagement
  • Streamlining your social media management processes, scaling effortlessly, and boosting results
  • Creating tighter, higher converting goals and funnels
  • More in-depth understanding of your site visitor data and behaviors
  • Understanding and utilizing the attribution modeling methods that will impact your marketing the most
  • Advanced segmentation tips for turning standard metrics into game-changing KPIs
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Wednesday, August 14

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account.
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA.
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship.
  • Demonstrate a working knowledge of Google Tag Manager.
  • Develop meaningful and actionable reports for a variety of audiences from senior leadership to content marketers and media tacticians.
  • Use Google Data Studio to automate your reporting process.
  • Compare and contrast different attribution models.
  • Utilize analytics documentation and other tools to improve measurement efficiency and advance your analytics program.
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Become an SEO Rockstar: Actionable Strategies, Tactics & Tools

AM Workshop
  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton
  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes
  • Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image andvideo results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search

Develop a Facebook Advertising Strategy to Reach Your Best Prospects

AM Workshop
  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Understand the differences between ad types, bidding optimizations, and ad placement
  • Fine tune your targeting to reach the best possible audience
  • Fit the newest types of ads into your marketing strategy
  • Create Instagram ads with the Facebook Ads Manager
  • Use the Facebook pixel works for tracking and retargeting
  • Split testing your ads and diving into the reports so you save money
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Paid Advertising
  • Social Media

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email Marketing
  • Measurement
  • Strategy
  • UX/Design

Main Conference

1:15 pm - 2:15 pm

Opening Keynote

Keynote
  • Randi Zuckerberg, Zuckerberg Media
  • Randi Zuckerberg

Technology provides incredible new opportunities for our lives and our businesses. But it can also make us want to rip our hair out of our head with complication and confusion. In this insightful talk, Randi will give real world advice on how to make tech work for you and your business: recruiting, managing employees, marketing your business, engaging customers, and much more – in a talk that feels fun, lively, and fresh.

2:30 pm - 3:00 pm

How to Leverage Digital & Strategic Partnerships to Reach New Audiences

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein
  • Gain an understanding of three specific types of audiences you can reach out to for your business
  • Learn strategies for approaching brands you’re interested in partnering with
  • Use social media to find what audiences make sense for your business
  • B2B
  • B2C
  • Branding
  • Conversion
  • Social Media

Employees Are People, Too: What We Can Learn from Internal Email Strategy

  • Alennah Westlund, 3M
  • Alennah Westlund
  • Identify trends in internal company email that can be applied to marketing externally
  • Understand the current state of employee email engagement
  • Leverage internal email strategy to improve the power of your email content, no matter who you’re sending to
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • Strategy

Trust by Design: Keeping Your Customer on Your Side

  • Look at visual and interactive signals to build trust in the experience and product
  • Asses designs for how the viewer will trust their visual and interactive messages
  • Look at a product’s long term success based on trust, rather than short-term profit gains
  • B2C
  • Strategy
  • UX/Design

Building a Marketing Dashboarding Discipline: It’s Not About the Tool (Until It Is)

  • Joseph Lindberg, Land O'Lakes
  • Joseph Lindberg
  • Understand why tools alone can’t deliver everything needed to measure content performanc
  • Transform your approach to digital dashboarding by rethinking measurement and analytic
  • Your KPIs (probably) aren’t what you think they are—learn how to identify KPIs that matter
  • B2B
  • B2C
  • Data
  • Measurement

3:15 pm - 3:45 pm

Pro Tips for Measuring User Behavior

  • Thom Craver, CBS Interactive
  • Thom Craver
  • Discover hidden nuggets data to measure the success of your business objectives
  • Understand how to track inbound links with more precision
  • Use next-level tag manager strategies to help measure faster and more effectively
  • B2B
  • B2C
  • Measurement
  • SEO & Search
  • Social Media

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Understand what changed over the past year and how to adapt your selling strategy for it TODAY
  • Navigate the changes on Facebook Ads and go from media buyer to masterful marketer
  • Use smart scaling tactics to cast a wider net without emptying your wallet
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • Social Media

The Dojo: Enabling Enterprise Agility

  • Robert Whalen, Target
  • Robert Whalen
  • Establish an immersive learning environment
  • Build curriculum to drive behaviors
  • Staff a team of coaches to build capabilities
  • Strategy

Three Actionable Ways to Amplify Video Marketing Success on Social Media

  • Incorporate a data-centric approach to amplifying social & brand marketing initiatives with video
  • Understand the strategy behind creating thumb-stopping video content for Facebook, Instagram and YouTube
  • Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact
  • Walk away with a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • B2B
  • B2C
  • Data
  • Social Media
  • Video Marketing

4:00 pm - 4:30 pm

Rehearse for Real Time: Preparing for the Moments That Make Content Great

  • Lauren Teague, Convince & Convert
  • Lauren Teague
  • Scale a team of one to many for live content coverage
  • Identify which channels align with the right content to tell your story
  • Plan your content playbook for cohesive storytelling across any event
  • Effectively practice and rehearse your playbook ahead of going live
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Generation Entertain Me: How Gen Z is Changing Everything

  • David Fossas, WP Engine
  • David Fossas
  • Understand how the shift from inform to entertain driven by a digital dependence can impact your brand
  • Rethink your digital experience as the human experience
  • Create a predictive personalized experience
  • B2B
  • B2C
  • Strategy

The Feng Shui of Modern Email

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Email Marketing

4:45 pm - 5:15 pm

So You’ve Joined the “Sonic Revolution” . . . Now What?

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the importance of developing a Sonic strategy as we move towards an increasingly screenless world
  • Know why sound is one of the most powerful platforms that can impact human memory, emotion, and behavior
  • Get started developing a sonic ID
  • Build new models of measurement and effectiveness in this new era
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Measurement

Break The Rules: How Brave Brands Are Challenging The Status Quo

  • Nicola Smith, REBEL & REASON
  • Nicola Smith
  • Understand why conformity is killing your brand and how to stop it
  • Break the rules or conventions of your industry to move your business forward
  • Apply Challenger thinking and strategies to your brand and marketing initiatives
  • Replicate examples of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement
  • B2B
  • B2C
  • Strategy

More Effective Retargeting in Digital Advertising

  • Justin Johnson, Modern Foundation
  • Justin Johnson
  • Identify platforms in which retargeting is available and effective to use
  • Understand the benefits of utilizing retargeting efforts across platforms
  • Use tactics for building custom audiences with higher chances of conversion
  • B2B
  • B2C
  • Conversion
  • Data
  • Paid Advertising

5:15 pm - 6:30 pm

Opening Reception, hosted by Pantheon

Get your networking on. The opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

Day 2 Thursday, August 15

8:00 am - 8:30 am

Morning Coffee Networking, hosted by Sprout Social

8:30 am - 9:00 am

How to Use Structured Data for SEO

  • Adopt the benefits of structured data and schema.org markup.
  • Use best practices for technical implementation and validation.
  • Understand the key features that drive increased clicks and conversion.
  • Avoid common mistakes and penalties.
  • B2B
  • B2C
  • Conversion
  • Data
  • SEO & Search

Facebook #LIVE: How to Engage Your Followers and Grow Your Audience in New Ways

  • Why Facebook Live? Learn how going live on Facebook provides the greatest return for your time spent
  • Recommended tools and resources to shoot a great Facebook #LIVE video on any budget
  • Planning and optimizing Facebook Live strategies and campaigns, with step-by-step, hands-on instruction
  • Social Media
  • Video Marketing

Building and Growing an Employee Advocacy Program

  • Casey Hall, LumberjackSocial
  • Casey Hall
  • Properly train and effectively recruit employees for an employee advocacy program
  • Building a content strategy for your employee advocates
  • Measure and optimize the results of your employee advocacy program for your business
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

9:15 am - 9:45 am

The Authenticity Lie: How to Build Loyalty Through Storytelling

  • Eric Thomas, SAGA MKTG
  • Eric Thomas
  • Build a digital identity that is unique to YOUR brand.
  • Understand how current brands are using trends to “feel” authentic
  • Use Digital Storytelling to do consistent cross-platform world building
  • Make “boring” brands more engaging
  • B2B
  • B2C
  • Branding
  • Content Marketing

The Era of the Social Brand Troll: How We Got Here and What You Should Do

  • Obele Brown West, Weber Shandwick
  • Obele Brown West
  • Understand the impact of social “troll” marketing on consumers and public sentiment
  • Use specific criteria to evaluate whether this form of social connection is right for your company
  • Gain clarity on what contributes to valuable “human” relationships and engagement on social
  • Branding
  • Social Media
  • Strategy

Adjust Your Marketing Strategy to Fit in a Mobile-First World

  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • Mobile Marketing
  • Strategy

10:00 am - 10:30 am

Website Migration: What to Do Pre, During and Post

  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX/Design

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

Make Podcasting Your Most Powerful Form of Content Marketing

  • Carey Green, PodcastFastTrack.com
  • Carey Green
  • Know without a doubt if podcasting is a good fit for you / your brand
  • Have a clear road map of the topics and value you will provide to your podcast listeners
  • Position your PR or marketing agency in the middle of the podcast money flow
  • B2B
  • Content Marketing
  • Conversion
  • Social Media
  • Strategy

11:00 am - 11:30 am

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

Trigger Emails Made Simple

  • Understand, and recognize how trigger emails are different from your other marketing emails.
  • Collaborate with your development team more effectively to keep those emails updated
  • Use a specific strategy to organize your email workflow
  • Create a sense of order amongst the chaos
  • B2B
  • B2C
  • Email Marketing
  • Strategy

Becoming a Renaissance Marketer with the Help of Agile Marketing

  • Jeff Julian, Enterprise Marketer
  • Jeff Julian
  • Understand how your team can use Agile Marketing
  • Walk through a series of progressive content types and a timeline of change based on trends to understand the landscape of digital marketing
  • Formulate a set of tools to help your team adapt to the changes in digital marketing
  • B2B
  • B2C
  • Strategy

11:45 am - 12:15 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Use Featured Snippet Optimization & Rich Snippet Opportunities to Expand Your Rank’s Real Estate

  • William Kammer, Clearlink
  • William Kammer
  • Implement proper and preferred structured data from Google’s perspective
  • Improve your featured snippet optimization
  • Identify highly effective and lesser-known structured data types for rich snippets
  • B2B
  • B2C
  • SEO & Search

How to Lead a Design Sprint

  • McLean Donnelly, The Makery Group
  • McLean Donnelly
  • Structure and facilitate a design sprint at your company
  • Walk though real-world case studies from Fortune500 companies
  • Follow step by step instructions in the Design Sprint Playbook you’ll receive
  • B2B
  • B2C
  • UX/Design

12:30 pm - 1:30 pm

Lunch Keynote

Keynote
  • Damian Slattery, Fast Company
  • Damian Slattery

1:45 pm - 2:15 pm

How to Embrace the Visual Revolution and Create a Culture of Video in Your Organization

  • Marcus Sheridan, Marcus Sheridan International, Inc.
  • Marcus Sheridan
  • Understand what type of video content does and doesn’t move the needle in terms of sales and revenue
  • Integrate video into the sales process to improve closing rates while decreasing sales cycles
  • Set up an in-house “media company” and engage your team in the process
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Video Marketing

Get More Out of Every Email You Send

  • Zachary Hanz, ActiveCampaign
  • Zachary Hanz
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

Analytics & Reporting: Making Sense of the Data

  • Madeline Gryczman, General Mills
  • Madeline Gryczman
  • Produce actionable insights that answer the “so what?” and “now what?” of your data
  • Create test plans from insights to further understand what information your audience wants/needs
  • Use data to better understand what message/information to deliver in different digital channels
  • B2B
  • B2C
  • Data
  • Measurement

2:25 pm - 2:55 pm

The Funnel is Dead: Long Live the Marketing Flywheel to Engage Customers

  • Dave Meyer, BizzyWeb
  • Dave Meyer
  • Define why the Marketing Flywheel makes more sense than the metaphor of a funnel
  • Take steps to re-engage your audience to help deepen relationships and grow faster
  • Get more and better results by spinning your flywheel faster, to keep your marketing machine running
  • Increase your marketing efficiency, and tie results to CRM as your business growth hub
  • B2B
  • B2C
  • Content Marketing

How to Create a Modern Acquisition Marketing Machine

  • Carly Dahlen, Fabletics
  • Carly Dahlen
  • Leverage customer data to enhance personalization
  • Marry quantitative big data with qualitative feedback from customers
  • Understand the rapid evolution of influencers and best practices in 2019
  • B2C
  • Conversion

There’s a Face-Melting Amount of Content–-What do Brands Do?

  • Allan Gungormez, hi5.agency
  • Allan Gungormez
  • Identify ways your brand can behave more like an entertainment brand, and can treat consumers more like audiences
  • Implement proven content and social media strategies that break through the noise
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Video Marketing

Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI

  • Move beyond reach, frequency & CPM
  • Use Artificial Intelligence (AI) to be a smarter marketer
  • Speak to the right now generation, understand your audience, & impact the bottom line with AI
  • Create heavy competition among publishers & networks to stretch your ad dollars in real-time
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

3:05 pm - 3:35 pm

Five Secrets to Creative Content From Your Favorite Songwriters

  • Sharpen your ability to craft strong images
  • Tighten your collaboration techniques
  • Use techniques for breaking through blocks
  • Expand your understanding of “writing”
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Capturing Attention With Content in an Algorithmic World

  • Greg Swan, Fallon
  • Greg Swan
  • Understand how today’s recent algorithm changes impact your content and advertising
  • Use consumers’ behavioral changes with consuming and sharing content to inform your marketing efforts
  • Develop compelling, creative content that form authentic customer relationships
  • B2B
  • B2C
  • Paid Advertising
  • Social Media

How to Rock SEO in a Machine Learning World

  • Understand the massive changes SEO is going through, today (don’t blink!)
  • Know what AI capabilities are legitimately moving the needle in SEO and what are fantasy
  • Understand how to evolve your SEO strategy to include AI technologies
  • B2B
  • B2C
  • SEO & Search

The Optimized Chatbot Conversation

  • Arvell Craig, Chatbot Funnels
  • Arvell Craig
  • Understand the ideal structure of a chatbot conversation
  • Map your conversation to the visitors Intent
  • Determine how the right and wrong “AI” can dramatically improve your engagement
  • B2B
  • B2C
  • SEO & Search

3:45 pm - 4:15 pm

Drop the “e” in eCommerce: Connect Your Retail Brand to More Shoppers, Across More Channels

  • Bryan Forbes, IN Connected Marketing
  • Bryan Forbes
  • Understand that shoppers are humans and humans are shoppers, via a fresh definition of the connected fashion shopper
  • Identify the “moments of commerce” most effective in connecting and converting across retail channels
  • Discover how monthly location signals may be incorporated with third party and client data to reach the connected shopper
  • Learn about measurement metrics that drive profitability, relationships and loyalty
  • Recognize specific consumer behaviors that will shape future fashion retail strategies
  • B2C
  • Conversion
  • Ecommerce
  • Mobile Marketing

Experiential Marketing and Influencing the Consumer Journey

  • Develop an actionable brand experience for your target demographic in order to drive conversion and brand loyalty
  • Better understand the importance of social media engagement vs social media following
  • Comprehend the importance of influencers to brand experiences and conversions
  • Recognize strategic brand partnerships that lead to great brand experience
  • Branding
  • Content Marketing

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

  • Bob Tripathi, DigitalSparxMarketing.com
  • Bob Tripathi
  • Gain marketing and sales alignment
  • Create digital tactics to target accounts
  • Tie MarTech platforms with digital activities
  • Create content for the right customer persona
  • Measurement

4:15 pm - 5:15 pm

Closing Reception, hosted by Workfront

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, Digital Summit Minneapolis is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!

Join us at Digital Summit Minneapolis 2019