Join us at an exclusive, invitation only luncheon that brings CMOs and other Minneapolis marketing leaders together — to discuss the trends, best practices, and strategies that are impacting the ever-changing landscape of brand storytelling and digital marketing.
Speakers
confirmed CMO Forum executives include:
Heather Taylor
Cereal Made
Liza Dunning
Airbnb
Audra Carson
General Mills
Erin Gulden
U.S. Bank
Jason DeMarco
A+E Networks
Nate Wright
Optimizely
Agenda At-A-Glance
- 11:00 am - 11:30 am Registration & Coffee
- 11:30 am - 12:00 pm Silence is Not Golden: How Social Purpose is Defining Brand Success by Heather Taylor, Director of Creative Strategy at The Economist
- 12:00 pm - 12:20 pm Networking & Lunch
- 12:20 pm - 12:50 pm Panel Discussion: Delivering Digital Excellence Through Experimentation
Today’s most innovative companies embrace a culture of creative experimentation and adopt emerging technologies/platforms early on, using actionable data to inform their strategic roadmaps. As more marketing VPs and CMOs take on the dual role of data scientist and marketing guru to build impactful, purposeful brands, there are new messaging opportunities as well as execution challenges that arise. This panel discussion will touch upon these items and discuss how to maximize marketing decisions and the effectiveness of digital campaigns through using data — not just opinions.
Moderator: Heather Taylor, Director of Creative Strategy at The Economist
Panelists:
Audra Carson, Head of Content Marketing & Media Platforms at General Mills Erin Gulden, AVP, Director of Content Marketing at U.S. Bank
Jason DeMarco, Vice President of Programmatic & Audience Solutions at A+E Networks
Nate Wright, Director of Product Marketing at Optimizely - 12:50 pm - 1:15 pm Closure & Executive Networking
- 1:20 pm Digital Summit Minneapolis Opening Keynote, Liza Dunning at Airbnb
Special Thanks to our Sponsor
Digital Summit – Minneapolis
Tuesday, August 14-15, 2019
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Venue
Minneapolis Convention Center
1301 Second Ave S
Minneapolis, MN 55403