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Agenda

Session Filters

Day 1 Monday, August 14

  • August 14
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes

PRE-CONFERENCE INTENSIVE WORKSHOPS

Included with All-Access & Platinum Passes, upgrade required for Conference Passes
  • August 14
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • August 14
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Reorient you around more audacious goals and higher levels of creativity
  • Uncover opportunities to experiment bravely
  • Enhance collaboration, conversation, ideation, and validation
  • Refine your goals to be more trackable and attainable
  • August 14
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Know what content works and why
  • Reframe your content strategy to make your organization a thought partner, rather than a thought leader
  • Better understand the B2B audience and their needs
  • Be the go-to source of content for executives
  • Innovate with distribution, format and cadence to reach your target audience
  • August 14
  • 2:30 pm - 3:00 pm
  • Stage 4
  • New processes and strategies for implementing predictive analytics in your business
  • Real world cases and results of Predictive Analytics to shape your strategic roadmap
  • Current trends of adoption of Predictive Analytics, by industry vertical
  • A peek at the role of Predictive Analytics and AI in the digital world
  • August 14
  • 3:15 pm - 3:45 pm
  • Stage 4
  • Understand how to make the case for investing in video
  • Learn how to get started making video in a cost-efficient way
  • Uncover what the right video strategy is for success
  • August 14
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Assess the state of computational approaches to emotional sensing in both hardware and software modalities.
  • Better understand the scientific complexities of measuring human emotion.
  • Develop a perspective on computational approaches to emotional sensing.
  • August 14
  • 4:00 pm - 4:30 pm
  • Stage 4
  • Create content your audience will devour
  • Use the right ingredients for creating more compelling content
  • Approach content creation more efficiently
  • August 14
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Define what identity resolution is and why it matters so much
  • Utilize people-based marketing to recognize consumers across channels
  • Enable more effective targeting, measurement, and personalization use cases
  • August 14
  • 4:45 pm - 5:15 pm
  • Stage 4
  • Craft a laser-focused content strategy based on audience intelligence
  • Leverage the same data to determine your paid media strategy
  • Reach customers with the right content, at the right time, in the right channel, with a story that is completely relatable
  • Integrate employee driven storytelling into the brand experience
  • August 14
  • 5:15 pm - 6:30 pm

Opening Reception

Day 2 Tuesday, August 15

  • August 15
  • 8:30 am - 9:00 am
  • Stage 3
  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
  • August 15
  • 8:30 am - 9:00 am
  • Stage 1
  • How, when and where to plan your plain language content strategy
  • How plain language improves your customer experience
  • How plain language improves your search results and findability
  • August 15
  • 8:30 am - 9:00 am
  • Stage 2
  • New, proven data driven strategies to move your KPIs in the right direction
  • Strategies to reduce marketing waste (in terms of both dollars and effort)
  • Lean strategies to deliver the right message/offer to the right customer, in the right channel, at the right time
  • August 15
  • 9:15 am - 9:45 am
  • Stage 3
  • Better understand the complexities of today’s fragmented marketing data ecosystem, and what to do about it
  • Take a data-centric approach that accurately measures the true value of each marketing channel
  • Break down manual measurement silos for improved reporting
  • August 15
  • 10:00 am - 10:30 am
  • Stage 1
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • August 15
  • 10:00 am - 10:30 am
  • Stage 3
  • Build story engines, stories told by people through people
  • Create personalized moments throughout their customer journey to be present when matters
  • Understand how algorithms work across all the social platforms to be more relevant to your audiences
  • August 15
  • 11:00 am - 11:30 am
  • Stage 4

Technology has changed almost everything about how we live and work. But even today’s best designed products force us to make hundreds of distracting and tedious decisions every day. The future of design lies in freeing people up for more meaningful decisions and experiences by creating products and services that use artificial intelligence and machine learning to make decisions on our behalf,

  • August 15
  • 11:00 am - 11:30 am
  • Stage 2
  • Evaluate your consumer-facing technology
  • Optimize outcomes for both the user and the enterprise client
  • Measure ROI of tech investments
  • Understand key ingredients for success between a large enterprise client and a tech vendor
  • August 15
  • 11:00 am - 11:30 am
  • Stage 3
  • How to create a data-driven culture, and bring along everyone on your team
  • How to use data to define your marketing strategy
  • How to design game-changing dashboards to focus everyone on what is really important
  • August 15
  • 11:45 am - 12:15 pm
  • Stage 3

As marketing strategies and practices continue to evolve they are increasingly driven by technology solutions, gobs of data and analytics. The next wave of marketing will also leverage machine learning tools and is poised to make marketers more efficient and enable more strategic insights and decision making.

  • August 15
  • 11:45 am - 12:15 pm
  • Stage 4
  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • August 15
  • 12:45 pm - 1:45 pm
  • Lunch Keynote
  • Tell bolder (and braver!) stories, using stronger, writing and a unique point of view
  • Create “best of breed” content to attract the people you want
  • Know when to be a little outrageous (and when to dial it back)
  • Understand the secrets to inspire the best work out of writers and content creators
  • August 15
  • 2:40 pm - 3:10 pm
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • August 15
  • 3:20 pm - 3:50 pm
  • Stage 1
  • Evaluate your own website's mobile experience to avoid common design weaknesses
  • Apply a micro-moment framework to your B2B marketing campaigns
  • Identify areas of improvement to maximize engagement with mobile users
  • Plan mobile user journeys for your key buyer personas
  • August 15
  • 3:20 pm - 3:50 pm
  • Stage 2
  • Learn 5 important traits of “digitally fit” organizations and brands
  • Get a framework to assess your organization’s digital fitness level
  • Discover how marketers are leading change and helping their brands get fit today
  • Learn how to make the case for changes in your organization, collaborate across teams, and exceed digital expectations
  • August 15
  • 4:00 pm - 4:30 pm
  • Closing Keynote
Content is both king and kingdom in the marketing world but what good is great content if no one sees it? Confronted by information overload, distrust in advertising and the growth of ad blocking, successful companies are adding an essential ingredient to their content marketing mix: influencers.
  • August 15
  • 4:30 pm - 6:00 pm

Closing Reception

Join us at DS Minneapolis 2017

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